I’m a Product Designer with 9 years of experience specializing in UX, legacy system modernization, accessibility, content strategy, and communication design. Currently, I’m shaping the future of agentic AI within enterprise resource planning (ERP) platforms that power automotive retail operations for Toyota, Lexus, and Mazda dealerships across North America. I combine empathy and analytical thinking to create intuitive, accessible, and impactful products that solve complex business challenges while delivering exceptional user experiences.
UX Design
UX Research
Design Thinking
Figma / Miro
Agile / Scrum Methodologies
Information Architecture
Usability Testing
Heuristic Evaluations
Qualitative Research
Quantitative Research
Lab Studies
Surveys
AB Testing
Ethnography
Recruiting / Interviewing
Wireframing / Prototyping
Accessibility / WCAG 2.1
Data Analysis
Ethical AI Practices
Content Strategy
Communications
Technical Writing
Social Media Management
Video Editing
VR & AR Motion Capturing
Crisis Management
Public Relations
Brand Building
Marketing
Storytelling
Tableau
HTML / CSS
English
Farsi (Persian)
Automotive
Financial Services
Gaming
Education
Healthcare
Travel
Master of Communication in Digital Media
School of Communication Leadership
University of Washington, Seattle, WA
JUN 2019
B.A. Media & Communication Studies
School of Interdisciplinary Arts & Science
University of Washington, Bothell, WA
MAR 2016