I’m a Product Designer with 9 years of experience tackling complex UX challenges. Currently, I’m shaping the future of Agentic AI within enterprise resource planning (ERP) platforms and designing the systems that power remote automotive retail operations for Toyota, Lexus, and Mazda across North America. I specialize in turning complex legacy systems into intuitive, highly accessible experiences that bridge the gap between business goals and user needs.
UX Design
UX Research
Design Thinking
Figma / Miro
Agile / Scrum Methodologies
Information Architecture
Usability Testing
Heuristic Evaluations
Qualitative Research
Quantitative Research
Lab Studies
Surveys
AB Testing
Ethnography
Recruiting / Interviewing
Wireframing / Prototyping
Accessibility / WCAG 2.1
Data Analysis
Ethical AI Practices
Content Strategy
Communications
Technical Writing
Social Media Management
Video Editing
VR & AR Motion Capturing
Crisis Management
Public Relations
Brand Building
Marketing
Storytelling
Tableau
HTML / CSS
English
Farsi (Persian)
Automotive
Financial Services
Gaming
Education
Healthcare
Travel
Master of Communication in Digital Media
School of Communication Leadership
University of Washington, Seattle, WA
JUN 2019
B.A. Media & Communication Studies
School of Interdisciplinary Arts & Science
University of Washington, Bothell, WA
MAR 2016